- Deadlines: when will you check and measure the results of your project? This point is directly correlated with point two, time. Although it is important to exert a close control to the plan to avoid any danger, it is also important to invest patience and time in it. Start setting some main deadlines (6-12-18-24 months from the beginning) and set also the evaluation criteria and the result you want to get at these deadline so that you can check the progression of the plan. Be demanding but not unrealistic.
- Laws: have you considered all the laws and regulations of the country you want to export to before starting to move? Are you aware of the limitations, if any? Cultures are so different and you have to consider all these aspects before you start selling. Is your product allowed (let’s talk of alcohol in Arabian countries)? Are there restrictions in the way you want to sell? What about taxes and import regulations? Do you have to open a company there? Which are the rules? What are the risk correlated with your products? Could you be sued for a damage caused by your products?
- Customs: have you considered the charges that you have to add to your selling prices due to custom taxes? Are you aware of any custom taxes for the products you are selling? And furthermore, do your products require some specific certificate, like as instance the Cites/Fish & Wildlife for exotic leathers like crocodile and piton, or they don’t? Have you consider the time required to go through this path and thus adjusted your delivery time accordingly?
- Logistics: most added value to retail or even to B2B partnership are due to the supply chain structure. In planning your project have you consider the impact of the supply chain to your offer? How long will it take to ship from your plant to the final destination? Which will be the costs? Which the potential delays? Could you speed up in some way it? At what costs? Whom will you involve in the shipping process?